Getting the word out, about your business and getting a positive response is one of the sure-fire ways to succeed. The opposite also holds just as true- if no one knows about your business then you are sure to fail.
This is why there is a need for new business marketing ideas to be able to attract new customers. Small business marketing ideas can mean different things, from advertising to public relations to even promotion. We shall be taking a look at some of the ways in which you put ‘digital flyers’ out to better understand your customers and bring them in to look at what you have on display. Read on…
Develop A Referral Program
Word-of-mouth marketing is one of the most trusted forms of marketing and promotion. You are more likely to try out a new product/service if a family member or friend talks good about it rather than a salesman getting in touch with you.
One of the ways to reward word-of-mouth marketing is to enroll customers in a referral program. If they were to promote a product that they found useful, to their friends then they are rewarded by you- it could be a free sample of a product, 5% discounts on future purchases and complimentary services. This is a way in which the customer feels valued and excited to talk about your product if they have found it helpful.
Send Out A Satisfaction Survey
Knowing what the customer thinks and asking for their feedback, is a way to communicate that ‘you matter’. It makes the customer feel valued and heard.
However, one thing that many people do wrong is to bombard them with questions. No one is going to take the time to sit and write an essay. Make it short and sweet.
- How useful have you found our product/service? (Rate from 1-10)
- What is it that you would like to change about our product?
These two questions will get most of the information out from your loyal customers. When you ask for their opinion, they feel important and at the same time, you learn a thing or two, about your business. It is a win-win situation.
Develop An Industry Partnership
Having a joint marketing venture with a business that compliments yours can help you bring in healthy traffic to your business. You can hold a special online contest or participate in giveaways. Working together will give the partner access to the customer base and you will get an opportunity to spread your business to theirs. You would have to spend a small fortune if you were doing this otherwise.