The entrepreneurial spirit has reached a fever pitch in today’s fast-paced world- start-ups are coming up faster than most can count. But nevertheless, what business it is, there is a need to advertise and create a mark. Banner ads and print ads can be expensive and eat into the budget of small businesses. Plus in today’s digital age, it might not even be the best ways to advertise a small business. This is when you can shift your gaze to the power of the internet and its endless capabilities to connect you to the world audience. Even if you don’t have deep pockets for a small business, there are some strategies that you can add to your marketing budget.
- Invest In Google AdWords
Google AdWords and PPC (pay-per-click) can bring in an insane amount of traffic to your business. Again, it requires you to have sound knowledge on being tight and reaching out to the right audience. Focusing on long-tail keywords will bring better quality visitors to your landing page, and there will be a higher chance of converting. A small budget of $10-20 a day, with the right use of keywords, can bring the right results.
- Get Published Online
Another great way to advertise your business would be to submit articles on relevant topics that pertain to your customers and your niche. There are reputable websites that you can publish them. The transaction is simple- in exchange for great written content, you can add in some backlinks that will redirect them to your site. If readers find the content useful, they will click on the backlinks to check out your services and products. This is a great way to lead traffic to your website and establish your expertise on the relevant field.
- Find Influential Bloggers
Find them, and ask them to review your services and products. Many of them will be happy to do so if you give them free products to use. This again depends on the reach the blogger has- if the traffic to their blogging site is more, the fees they charge to advertise will be proportional. Get in touch with influential bloggers and ask them in what way they would want to be repaid for their services. Even if the fee is hefty, trust us- it will never come anywhere near the expense you will have to bear for putting up a banner.
Hope you will be able to launch your marketing strategy through these outlets!