The COVID-19 pandemic has disrupted our daily life and affected businesses the world over; this is especially true for small businesses in hospitality and retail. Many small stores have closed down due to lower customer demand and they are particularly vulnerable to the current economic situation. However, careful planning and marketing strategies can help them pull through this tough time. The purpose of this article is to share small business marketing strategies during this difficult time; read ahead to know more.
It is of vital importance for small businesses to stay connected to fellow entrepreneurs, as well as to the community. So, keep your customers or clients updated with regular emails to keep the conversation going. This also helps to let them know about the availability of products and changes in your working hours. Apart from this, you can strengthen bonds with the community by providing other resources or services, and this can be done through the landing page of your website.
Being practical and resourceful is the best way a small business can respond to the current crisis due to the COVID-19 pandemic. For this, businesses must identify their relevance to the situation and serve customers accordingly. For example, apparel and sporting companies switched to making face masks, distilleries began to produce hand sanitizers, etc. Also, gyms can opt for live stream sessions for their members. But ensure that you are not forcing your brand to places where it does not fit.
Alternate Ways For Customers To Shop
Most small businesses remain closed because they cannot operate in the normal way. So, you can build a website with a shoppable landing page so that customers can buy stuff online. You can also add a signup option so that you can get contact information, as well as do surveys to let people know what you can do for them. Besides, it can be used to keep them informed about what is going on with you and your business. However, there can also be a situation where the COVID-19 pandemic has created an increased demand for a product of yours. In such a situation, you can use social media to boost awareness among customers, as well as to reach potential customers.
Create social media content that your customers can relate to. For example, Instagram stories, as it an effective way to connect with your audience, plan social media drip campaigns, etc.
On a final note, you can also create your small business marketing strategies depending on the information you have about your community.