Getting the word out is easy, but getting the word out so that the right people hear it is the mark of good marketing. It really matters what amazing of a product or a service that your brand has come up with, if nobody knows about it, it really amounts to nothing. If you are a small business that doesn’t have an extensive budget to market and advertise, then we have a few marketing ideas for small business, that will help you and turn those converts to actual revenue.
For small business owners, marketing can mean a whole load of things: from public relations and promotions to advertising and sponsoring. Marketing is like a multi-layered cake, with different flavors in each of its layers. And last I checked, a cake is supposed to be had whole. But with obvious restrictions in the budget how do you make it possible? Traditional advertising- be it a Direct mail campaign or a Facebook Ad, it can put your account in the red.
However, this goes without saying that not all advertising needs to make a hole in your bank. There are some budget-friendly ways in which you can get the message across.
Inexpensive Ways To Market
- Have A Customer Referral Program In Place
Word of mouth is a trusted source and people generally find it more personal and exclusive. Having a referral program in place will help in bringing more interested parties to you. Try to offer your current customers a free product sample, or complementary services, or maybe even a low-cost reward- all for the trouble of referring new customers. Make sure that your current customers are appreciated for bringing in new people.
- One-On-One Marketing
This is a great way to boost customer relations and create amazing interactions, that doesn’t sound monotonous yet is personalized. A simple handwritten postcard during the customer’s anniversary or even a personalized birthday email will make a world of difference. You needn’t spend a dime, but the only investment here is your time. You can also make use of customer relations management software to automate this process.
- Teaming Up
Developing partnerships is a must. Teaming up with a business that isn’t a direct competitor but one that complements your business is the need of the hour. You may host a joint special event or an online giveaway for a contest. Partnering and collaborating will give you access to their customer base and vice-versa. This will save you money and give you new clients.