Even though traditional ways of marketing a small business is costly and hard to measure, they never had great access to tools that are trackable and cost-effective. There are plenty of tools available for marketing a small business, and listed below are some of the strategies of advertising a small business on a small budget.
Craft an Elevator Pitch
You should make sure to market your business all the time not depending on where you are. For this reason, you would be needing an elevator pitch. Many studies have revealed that the average span of attention is only six to eight seconds – that is the total time you would be getting the attention of a visitor initially.
If you can engage them successfully, you would be having more than one minute to sell them on your products and services. You would need to invest your time to make a good elevator pitch. The return for your investments would be bringing you big dividends when it comes to creating opportunities for your business.
Make Use of Your Community
You would most likely not have to think a lot when it comes to putting efforts into marketing your business. You can see to sponsoring a League team for some amount, print bookmarks and get to know where your ideal customer spends money.
Look Forward to Collaboration
Get together with a bunch of non-competitive and synergistic businesses in your area for promoting your business. You can make use of bundled promotions, coupons, website links, fliers and social media platforms for this. Collaborating with other small businesses makes you expand the customer base as you would be reaching a new audience.
There would not be a better way than networking to build a small business. Get out and take the initiative to know more people. Networking would not get you instant gratification and it needs a time commitment, but a strong network is one of the best assets a business can have.
Give a Speech
Even though a lot of people hate public speaking, there are many businesses and organizations that are in search of qualified experts in subject-matters who can be introduced to their teams. You would not necessarily need to be a pro as the information you share with the audience is valuable. Doing more of it can make it easier for you as well, giving you better credibility in the field you are in.